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Brand kit

Brand kit

Logos, colour, type and copy for press, partners and developers writing about Nuro AI Labs. Use the assets here for editorial, technical and commercial coverage. Email brand@nuroailabs.com for any other permission.

01 · Logo

Wordmark and mark

SVG · scalable · lossless

The wordmark is the primary brand asset. The mark (the "noctilucent" loop with its companion dot) is reserved for square contexts — favicons, app icons, social avatars — where the wordmark doesn't fit. Both ship as SVG for lossless scaling. Don't recolour, redraw, or apply effects to either asset.

Nuro wordmark on dark background
Wordmark · on darkDownload SVG ↓
Nuro wordmark on light background
Wordmark · on lightDownload SVG ↓
Nuro mark on dark background
Mark · on darkDownload SVG ↓
Nuro mark on light background
Mark · on lightDownload SVG ↓
Nuro mark on rust background
Mark · on rustDownload SVG ↓
Don'ts
  • Don't recolour or apply gradients to the wordmark or mark.
  • Don't crop, skew, rotate, distort or animate the wordmark.
  • Don't place the wordmark on a busy photographic background. Use a flat surface from the palette.
  • Don't reproduce the wordmark below 80 px wide on screen, or 25 mm wide in print.
  • Don't lock up the wordmark with another logo without prior approval.
02 · Colour

Palette

Cream and ink, with a single rust accent. We do not use gradients, glassmorphism, or neon. Forest green is reserved for status indicators (operational, healthy). The palette is designed for high contrast print-grade composition on a calm cream surface.

#F3EEE5
Paper
--color-paper
Primary surface
#EBE6DC
Paper dim
--color-paper-dim
Secondary surface
#E3DDCF
Paper deep
--color-paper-deep
Tertiary surface
#0D0C0A
Ink
--color-ink
Primary type
#2A2724
Ink mid
--color-ink-mid
Body type
#5A574F
Ink dim
--color-ink-dim
Muted type
#8B3A2A
Rust
--color-rust
Single accent
#2D4A32
Forest
--color-forest
Status — operational
#D8D2C4
Rule
--color-rule
Borders / lines
03 · Typography

Typefaces

Five faces, each with a specific role. All are licensed under the SIL Open Font License and are loaded self-hosted via next/font for performance and privacy.

Newsreader
Display headings — variable, optical sizing on.
SIL OFL 1.1

Personal intelligence. General intelligence.

IBM Plex Sans
Body and UI.
SIL OFL 1.1

We build the memory, reflection, and per-agent cognition.

JetBrains Mono
Code, eyebrows, mono labels.
SIL OFL 1.1

self_rag.tokens = [retrieve, no_retrieve, supported, ...]

Caveat
Hand annotations on diagrams.
SIL OFL 1.1

marginalia · annotations · the lab's hand

Instrument Serif
Editorial accent serif.
SIL OFL 1.1

An editorial accent, used sparingly.

04 · Voice

Tagline and boilerplate

Tagline

From personal intelligence to general intelligence.

Short tagline

Personal intelligence. General intelligence.

Boilerplate · drop into press copy
boilerplate.txttext
Nuro AI Labs Limited is a London-based frontier AI research lab building personal intelligence and general intelligence. The company was incorporated in November 2024 (Companies House #16079959) and is headquartered at 128 City Road, London EC1V 2NX, United Kingdom.

Nuro AI Labs publishes open research — including AVALON-2B, the first sub-3B Self-RAG language model, released under Apache 2.0 in April 2026 — and ships commercial products, including Hypersave (the cognitive memory layer for AI agents), Khyaa (personal intelligence for US financial advisors), and the Nuro stack (Nuro Chat, Nuro Studio, Nuro One).

The lab's thesis: personal intelligence, compounded across billions of agents, is the most credible bottom-up route to general intelligence.
Legal name

Nuro AI Labs Limited

Companies House #16079959

Founded

14 November 2024

128 City Road, London EC1V 2NX, United Kingdom

05 · Permissions

Need something specific?

For anything beyond the assets on this page — co-marketing materials, custom logo lockups, event collateral, exclusive editorial photography of the team — email brand@nuroailabs.com. We reply within two business days.

For press enquiries, see the press room.